With decades of experience serving cosmopolitan travellers, The Shilla Duty Free has brought their Korean expertise to Changi Airport since 2014. With up to 182 Cosmetics and Perfumes brands, The Shilla Duty Free has affirmed its position as a beauty destination at Changi Airport by offering travellers the largest selection of beauty brands with attractive savings at the best duty free prices in the region.

In line with its efforts to elevate the travel retail experience to more than just duty free shopping, The Shilla Duty Free has unveiled the new Shilla Beauty Loft during its 1st Anniversary celebrations in October 2015. Situated on the mezzanine level of their Terminal 3 Departure Central store, The Shilla Beauty Loft presents a highly selective, prestigious suite of exclusive beauty facilities and services that vastly enhance and elevate the quality of customers’ shopping experience. Discerning beauty lovers can look forward to indulging in top-notch beauty services as they step into the exquisite interiors of the Shilla Beauty Loft, where four luxury beauty brands take centrestage – Chanel, Dior Beauty House, Luxury Skincare Bar by La Prairie, and SK-II PITERA Lounge.

As the official PR agency on record for The Shilla Duty Free, The Good Folks undertook all PR aspects of the launch and invited media guests and celebrities from FLY Entertainment including Vanessa Vanderstraaten, Darius Tan and Adele Wong. During the launch event, guests were treated to an afternoon of luxurious pampering at The Shilla Beauty Loft as they enjoyed a first-hand sneak preview of the premium services offered by Dior, La Prairie and SK-II.

From hand massages, flash makeovers to skin consultations and perfume bottle engraving services, it was a day of beautiful indulgence for media guests and celebrities. The experiential media event fulfilled the ultimate aim of The Shilla Beauty Loft – for guests to look and feel like ultimate A-listers before jetsetting around the world.