To introduce New Balance’s all-new running shoes, the Fresh Foam Zante Pursuit and FuelCell Rebel & Propel, there was no better way to showcase the brand’s latest footwear technologies than to allow our media friends and influencers to put them to the test.

From a high-energy outdoor rebounding workout to highlight the Fresh Foam Zante Pursuit’s lightweight properties and plush midsole cushioning, to an intensive HIIT routine that showcases the FuelCell Rebel & Propel’s engineering feat in providing the most in propulsion and snappy energy return; participants were invited to stretch their fitness limits as they tested the shoes through various activities, including a city run to take in the sights and sounds of Singapore.

Designed to encourage authentic social media sharing, interactive photo booths and compelling visual displays were also erected to reinforce and enhance the brand experience. Positive reviews and features of running shoes were garnered as part of the publicity efforts.