With the objective of maximising awareness of the attractive price savings at The Shilla Duty Free Singapore,
The Good Folks conceptualised and launched the “Shop. Save. Travel.” social media campaign in collaboration with a strong line-up of influencers.
The “Shop. Save. Travel.” campaign saw notable lifestyle, travel and beauty influencers embarking on an epic shopping spree at The Shilla Duty Free Singapore as they curated and showcased their beauty essentials and latest must-haves.
To drive home the message of The Shilla Duty Free’s diverse offerings and attractive duty free prices, their social media followers were challenged to guess the total savings that the influencers enjoyed (as compared to shopping downtown), with opportunities to win exclusive Shilla goodie bags.