To differentiate itself from its competitors, The Good Folks seized the opportunity to
further amplify JBL’s fun and spontaneous brand personality by positioning the JBL Link as one’s “Sweet New BFF”.
In conjunction with the launch of JBL Link, the brand’s first voice-activated speakers to bring together JBL‘s Signature Sound with the Google Assistant, The Good Folks secured extensive coverage for the speakers across relevant platforms including social media and leading titles such as The Straits Times, The Business Times, NYLON, Esquire, U-Weekly, NXT, Tech360, Hardwarezone, and VRZone among others.
In conjunction with the launch of JBL Link, the brand’s first voice-activated speakers to bring together JBL‘s Signature Sound with the Google Assistant, The Good Folks secured extensive coverage for the speakers across relevant platforms including social media and leading titles such as The Straits Times, The Business Times, NYLON, Esquire, U-Weekly, NXT, Tech360, Hardwarezone, and VRZone among others.
To top it off, we amped it up further with a social media campaign and engaged key influencers like Dee Kosh and Aiken Chia , who each filmed their own take on how the JBL Link made life that much sweeter.
Image credits:
@elkantlers, @jaim, @minpoh and @sherlynchanwp