As the retainer PR agency for The Shilla Duty Free Singapore, The Good Folks hosted Indonesian media, influencers
and Youtube personalities in Singapore for the Shilla Beauty Concert.
Spanning 1,375 square metres, The Shilla Duty Free’s new Terminal 4 main store is part of Changi Airport’s first integrated duty-free zone where travellers will get to enjoy a seamless walk-through duty-free shopping experience, and is the biggest among all the Shilla Central stores in Singapore.
Designed to provide travellers with a seamless and uninterrupted shopping journey, The Shilla Duty Free at Terminal 4 features four distinct zones including cosmetics, skincare, fragrances and a thoughtfully-curated range of brands known for their artisanal and organic approach to beauty.
In conjunction with the opening, Korean pop sensations SHINee and Red Velvet were invited to Singapore for an exclusive one-night-only Shilla Beauty Concert held at Suntec Convention Centre, co-organised by The Shilla Duty Free and Changi Airport Group.
The Good Folks hosted a 4D3N media trip in Singapore and introduced a key group of Indonesian media, influencers and Youtube personalities including @molita_lin, @minyo33, @querramellca, @nandaarsynt, Beauty Journal, Female Daily, Facetofeet and The Jakarta Globe, to The Shilla Duty Free’s new store at Changi Airport Terminal 4 and the world-exclusive Shilla Beauty Loft. The trip culminated in a high with the exciting Shilla Beauty Concert featuring Korean pop mega-stars, SHINee and Red Velvet.