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Mission Foods Collaborates with Local Instagram Stars
@Catslavery and @Tofurier

As part of its outreach for the launch of Mission Foods’ new 6 Grain wrap, The Good Folks engaged local Instagram stars (@catslavery and @tofurier), known for their clean eating habits and amazing food photos, to come up with 3 recipes each using the new wrap. Leveraging on their large Instagram following, we also had them post Instagram photos of their creations as a prelude to the launch of the 6 Grain wrap in Singapore.

We then organised a media lunch delivery of Catslavery X Mission Foods wrap and Tofurier X Mission Foods wraps to media and influencers in the form of a traditional tiffin carrier with Mission branding. The first two layers of tiffin carriers contained fillings from @Catslavery’s Grilled Halibut recipe and @Tofurier’s Sambal Tofu recipe. The third layer was filled with mini Mission recipe cards and the entire kit was delivered along with a packet of the new Mission 6 Grain wraps.

Mission Foods 6 Grain Tiffin Creative Kit (1)

Mission Foods 6 Grain Tiffin Creative Kit (2)

The launch of the 6 Grain wrap was highly successful, with media and influencers alike posting photos of the creative media lunch delivery and raving about the food created by both @Catslavery and @Tofurier. Their recipes, along with the new 6 Grain wrap, were also featured across numerous media platforms. Sales of the 6 Grain wrap rocketed as soon as it was launched in the supermarkets.