Working with the Benjamin Barker Group for the third time, The Good Folks spearheaded
publicity efforts for the launch of B Burger, a California-inspired burger joint offering made-to-order classic
American burgers with a Japanese twist, unique sides and sinfully delicious concrete desserts.
The memory of that post-concert high. Music ringing in your ears as you stumble into the diner with your buddies, bowled over with laughter and decked in your go-to band tee and ripped jeans. You’re happy, hungry and your appetite’s raring to go. You’ve come to the joint that you know never disappoints.
Grab your grub. Plonk yourself down amidst surf and skate. Palm trees, artsy murals, neon lights juxtaposed against a wall of classic Vans sneakers, skateboards and 80s band paraphernalia. You’re right at home.
B Burger is all about mind-blowing burgers that combine classic American deliciousness with a burst of Japanese flavours. Expect sides (that really, in fact, shine like mains) like mentaiko fries and sriracha mayo chicken wings with diner-style desserts like frozen concretes and toasted marshmallow milkshakes.
B Burger. The perfect encapsulation of feel good vibes with a smattering of youthful abandon.
To celebrate the official opening of B Burger and B Store, The Good Folks curated the exclusive guest list (comprising key media, personalities and the hippest influencers) for the party. Guests indulged in pure umami burger magic while kicking back and listening to music by Singapore‘s most popular band, The Sam Willows.
Following the party, The Good Folks also hosted numerous one-on-one tasting sessions with food and lifestyle media and influencers, solidifying B Burger as the definitive burger joint in Singapore.
Through extensive pitching efforts, B Burger has been featured in leading local newspapers – The Straits Times, The New Paper, Lianhe Zaobao, as well as food and lifestyle publications and online portals including L’Officiel, 8 Days, i-Weekly, Wine & Dine, BiTES, HungryGoWhere, Time Out Singapore, Honeycombers Singapore, CityNomads, SG Magazine and Weekender amongst others.