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Gettin' Our Groove On
with Benjamin Barker x Fender

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Following the successful project with the Benjamin Barker Group in 2015, The Good Folks has once again partnered with the local menswear powerhouse for the Benjamin Barker x Fender event which saw the launch of its debut casual collection, B by Benjamin Barker.

In collaboration with Fender, we invited key media and influencers including The Pride, Daren Tan, Munah & Hirzi, Eden Ang, Trevor Tham etc. to an exclusive, one-night only fashion show event held at Zouk. With Benjamin Barker’s rapid expansion efforts in Australia and Singapore since our last media blitz, The Good Folks also secured another round of profiling pieces for founder, Nelson Yap. For 2016, Benjamin Barker has now been featured on CNBC Asia, The Straits Times, The Business Times, Buro247 and 883JIA FM amongst many others.

Click here to find our more about our previous project for The Benjamin Barker Group.