Globally, people are awakening to the pressing topic of food waste as a widespread issue. Singapore, as a food-loving nation, is no different. To contribute to the zero-waste movement, Mission Foods spearheaded the ‘Fold Over Your Leftovers’ initiative to transform leftovers into delicious meals.

As a part of the campaign, The Good Folks worked with popular food blogger, TV chef and host on the Asian Food Channel (AFC), Sarah Benjamin. She created three original recipes that featured common leftovers (from curries to meat and seafood) and paired them with Mission Foods Supersoft wraps, to highlight the ease and convenience of turning leftovers into delicious wraps. We embarked on several PR-led activities for the campaign, including a launch event at Chun Tsubaki, seeding and engagement of lifestyle and food influencers, as well as recipe pitching.