With the introduction of three new brands as part of its robust line-up for Spring Summer 2018,
including KIMHEKIM (Paris), Whole9Yards (Singapore) and Peggy Hartanto (Indonesia), SocietyA continued its reign
as the world’s first and only omni-channel platform that focuses exclusively on Asian-designer labels.
To celebrate the exciting launch, The Good Folks curated a star-studded guest list of attendees for SocietyA’s Spring Summer 2018 Fashion Showcase and facilitated exclusive interviews with its stable of designers; including the magnetic Lee Chung Chung from LIE, Wei Lin from PH5, Lee Daeun from VLEEDA, Jonathan Liang from JONATHAN LIANG and Kiminte Kimhekim from KIMHEKIM.
Following the successful showcase, The Good Folks doubled down on its PR efforts and continued working with key media publications, stylists, personalities and influencers to generate hype and awareness across all possible channels and platforms etc.
Through various engagement and collaboration opportunities, SocietyA was featured extensively across various media publications like Lianhe Zaobao, Female (1) (2), ICON (1) (2), Singapore Tatler, NUYOU, Her World (1) (2), CLEO, Buro. Singapore, Singapore Women’s Weekly, Clozette, amongst others.
Over the years, SocietyA has also established itself as a go-to destination amongst local personalities and influencers, including Felicia Chin, Nurul Aini, Ya Hui, Joanna Dong, Kelly Pan, Yasminne Cheng, Sukki Singapora and Jade Seah, to Nicole Wong, Nellie Lim, Savina Chai and Melissa Koh.