Following the successful launch of Kanebo The Cream, Kanebo The Exceptional unveiled The Cream Foundation and The Primer in 2019.

To celebrate this riveting launch, The Good Folks hosted key media and top-tier beauty influencers on a regional press trip to Bangkok, Thailand for an immersive brand experience. Invited guests included journalists from Singapore Tatler, PIN Prestige, and influencers Bella Koh (@catslavery), Samantha Chan (@miss_luxe) and celebrity make-up artist, Clarence Lee (@clarence_lee). For maximum awareness and exposure amongst the target audience for this exquisite range of makeup products, intimate consultations and beauty workshops were hosted at Takashimaya, alongside an exclusive readers’ event with Singapore Tatler and Clarence Lee.

For the milestone launch of Kanebo The Exceptional in 2018, various PR initiatives were also implemented including a press trip to Pattaya, Thailand and intimate facial sessions at the Presidential Suite of Andaz Singapore, as well as a private event at The Slowhouse, in collaboration with influencer and entrepreneur, Bella Koh and founder of SocietyA, Pek Lay Peng.