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Discover True Unbridled Freedom
With The JBL TUNE 120TWS

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Positioned as an entry-level true wireless offering to get everyone on board the #JBLGoWireless movement, The Good Folks conceptualised a compelling social media campaign for the JBL TUNE 120TWS with the millennials and Gen Zs in mind.

Promising an unrivalled listening experience with zero hassles of tangled wires, and more importantly, with minimal damage to the wallet, the JBL TUNE 120TWS is meant for anyone, and everyone. The JBL TUNE 120TWS makes for the perfect everyday companion to see you through everyday life.

True freedom, of course, goes beyond leading a wireless lifestyle – it also means experiencing true liberation to have the courage to set yourself free from the fear of doing new things and challenging yourself mentally and physically.

To bring that across to our target audience, The Good Folks conceptualised a visually appealing social media campaign (primarily for Instagram), and shone the spotlight on young creatives and individuals who encapsulate the essence and spirt of the #JBLGoWireless movement. Visuals were shot and produced in collaboration with NPLUSC.

Featured talents included Chris Kiong, director of Parallax Collective, Victoria Martin-Tay, co-founder of boOm Singapore, Jason Yu, a singer-songwriter who started off his career by busking on the streets of Orchard Road and Candy Choo, a communications analyst working her way up the corporate ladder.

Check out more visuals from the JBL TUNE 120TWS campaign:


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A post shared by Candy Choo (@candayye)


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A post shared by Jason Yu (@jasonyuuu)


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A post shared by Amanda Ang (@broadwaybullet)