Clarks, one of the most well-loved and recognisable British brands across the world for 190 years, launched its new C7+ concept store at the ION Orchard as part of its rebranding efforts. The new Clarks’ C7+ concept store is inspired by the brand’s unique identity and rich heritage. Coupled with the brand’s love for innovation, the store takes on a “home away from home” undertone; from the furniture and fittings, to wallpapers and floorings, the C7+ concept store is carefully curated to recreate the natural and “homely” feel, as it draws the consumers back to Clarks’ 190 years’ of history and heritage.The Good Folks organised the launch of Clarks’ new concept store and its latest A/W 15 collection in celebration of the brand’s 190th Anniversary.