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Clarks launches new C7+ Concept Store
and AW15 Collection

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For the launch of Clarks’ new C7+ Concept Store and Autumn / Winter 2015 Collection, The Good Folks undertook
the PR project and dreamt up a lil’ cosy event where media journalists and style influencers were invited to Clarks’ new home at ION Orchard.

Clarks, one of the most well-loved and recognisable British brands across the world for 190 years, launched its new C7+ concept store at the ION Orchard as part of its rebranding efforts. The new Clarks’ C7+ concept store is inspired by the brand’s unique identity and rich heritage. Coupled with the brand’s love for innovation, the store takes on a “home away from home” undertone; from the furniture and fittings, to wallpapers and floorings, the C7+ concept store is carefully curated to recreate the natural and “homely” feel, as it draws the consumers back to Clarks’ 190 years’ of history and heritage.The Good Folks organised the launch of Clarks’ new concept store and its latest A/W 15 collection in celebration of the brand’s 190th Anniversary.

As part of the programme, The Good Folks conceptualised a surprise dance performance that combines and integrates the “old charm” and “new age” to seamlessly showcase Clarks’ evolution and new brand character in a refreshing manner. Popular style influencers such as The Pride, Tabitha Nauser, Christabel Chua, Nellie Lim and more, were also specially invited and dressed in Clarks’ A/W 2015 Collections for the new store launch to strengthen the trendy and chic image of Clarks. The Clarks Instagram flatlay competition also garnered much interest amongst the attending guests, who had an enjoyable time styling and curating their very own flatlay using the signature styles from the latest A/W 15 collection.