As the official PR agency for Bvlgari in Singapore in 2019,The Good Folks‘ scope of work for the brand included media pitching, product seeding, facilitation of photoshoots as well as hosting of media and influencers at intimate sessions, exclusive pop-ups and large-scale events.

Key highlights included the “Light Up with Bvlgari” Christmas Light-Up Event at ION Orchard, where The Good Folks assisted with media guest list management and on-ground hosting. During the event, we also took on a supporting role in talent management for international and local celebrities including Ethan Ruan, Min Pechaya, Vatanika, Zoe Tay, Christopher Lee, Pierre Png and Fiona Xie.

Aside from the memorable light-up event, The Good Folks also managed media RSVPs and hosted various media and influencers at various Bvlgari pop-ups including the Bvlgari B.zero1 Exhibition at ION Orchard, and the Bvlgari Christmas House along Orchard Road that saw consumers experience first-hand the joy of the Italian Art of Gifting with the brand’s iconic fragrances.

Bvlgari was featured extensively in all leading publications, online portals and the social media platforms of key personalities in Singapore.