For the relaunch of Dr Wu’s Mandelic Acid Renewal Range, The Good Folks was tasked to amp up hype
and formally re-introduce the brand to local media and influencers.
Launched in 2003, DR. WU Clinical Skincare is Taiwan’s No. 1 medical skincare brand which specialises in high-potency skincare products that are specially designed for Asian skin. To date, DR. WU has 13 different product lines with over 100 SKUs and is available at over 1,200 points of sales across eight countries.
For the launch of DR WU’s Mandelic Acid Renewal Range, The Good Folks conceptualised and executed a classroom-themed launch event at Botanico, which was attended by close to 50 media and influencers. Interviews with top-tier media were also pitched and secured for founder Dr Wu. Following the launch event, The Good Folks facilitated 1-on-1 intimate sessions with key beauty influencers.
