About us
We are an inspired bunch of dreamers and doers who believe in creating meaningful communications campaigns and event experiences that leave you with goosebumps (the good kind).
At The Good Folks, we are all about finding joy in the little things and taking in life by the moments. If you are looking for a partner who understands communications beyond the superficial and temporal, we’d like to say,
We are so pleased to meet you.
Services
We are communicators and we are event planners. But we would like to think of ourselves as an extension of your team as we work with you in dreaming up public relations campaigns and events that not only capture the soul of your brand, but the hearts of your audiences.
Here’s a quick peek at just some of what we can do:
Strategic Communications
Crisis Communications
Traditional Media Engagement
Social Media Influencer Engagement
Events Management
Guerilla Marketing
Public Relations Workshops
We understand that not every marketing budget has room for an agency on retainer and that’s where our PR training workshops come into play. We’ve built our industry know-how for over a decade and we’d love to share that knowledge with you. We’ve developed a series of workshops with the end goal of equipping you with the necessary skill sets to run your own PR campaign in-house.
PR 101:
Everything You Need to Know
Understand the fundamentals of public relations and how to engage with media and influencers.
PR Pitching & Writing:
What Makes the Perfect Pitch
A deeper look into what makes the media tick and how to identify and develop newsworthy media angles to craft the perfect pitch and secure coverage for your product/service.
Creativity in PR:
How to Stand Out
It’s all about the new, the fresh and the cool. From launch events to creative media kits, learn how to spark your creative thought process and make your product/service stand out from the crowd.
Don’t see what you’re looking for?
We’d be happy to customise a workshop based on your needs.
Testimonials
Here’s what our clients have to say about us!
They say ‘good help is hard to find’, but we’ve found absolute gems in The Good Folks! Armed with their immensely creative talents, sheer grit, responsiveness and thoughtfulness to the tiniest of details, we were able to lean on their strengths as an extension of our team, and together, launched the very first Andaz hotel in Southeast Asia with great success. They have played an integral part in this opening project and earned Andaz Singapore top quality press coverage and publicity, despite tough competition. We’re glad to have found a cherished partner in The Good Folks, and highly recommend them to any business.
The team at The Good Folks has consistently provided us with strong support for our various PR initiatives in Singapore. They definitely do go the extra mile in planning an effective campaign and ensuring that the objectives are met. Kudos to Melvin and Huiting for being one of our great working partners with your professionalism and ever-flowing energy!
The Good Folks has been a great resource in helping us gain brand awareness and ensuring that we achieve the key objectives for our respective campaigns. In addition to offering solid strategic advice and handling crises quickly and effectively, the detail-oriented team brings an unlimited amount of energy and passion to the table and is committed to providing quality service above all else. Through them, we were able to secure countless media placements in the competitive space and establish good working relationships with influencers. I have learnt a lot about the PR world through them and this partnership has been beneficial to say the least. I would definitely recommend The Good Folks to anyone looking for a PR team that provides impactful strategic counsel and ideas.
Daen and Melvin of The Good Folks are more than just PR partners, they’re a true extension of our team. Through their creative ideas, media & influencer engagement, and content creation, we are able to meet our goals for positive brand positioning, increased media coverage and brand recall among media leaders and fashion & retail industry heads.
The team at The Good Folks may be young but they punch way above their weight (and age). In a short span of 6 months, they formulated our PR plan and raised our profile. Shumin and Hui Ting are attentive and give great strategic advice on the PR front. They have been there with us every step of the way. There is no better testimony than the fact that we are extending our working relationship on an expanded basis.
Despite the challenging and uncertain times amidst the pandemic, The Good Folks embraced our constantly evolving plans and offered sound advice as well as new ways of engagement for Breadtalk’s new concept launch. With excellent connections to key influencers in Singapore, the project is led by Daen who guides his team well and ensures that he involved in all key decisions made. The team’s passion is evident in their work as they are always ready to bend backwards for the client in a bid to achieve the intended goal. For anyone looking for lifestyle-related PR support, Daen and his team at The Good Folks will serve you well.
The Good Folks is the greatest PR Firm in Singapore! We have worked with some of the largest PR firms in the world and can confidently say that The Good Folks has outperformed all of them. They have managed to secure is major coverage in The Business Times, Channel News Asia, Forbes among many other titles. In addition to having the ability to deliver, they have always made us feel like their “only” client which was very refreshing and unique in the world of PR firms. If you are considering the possibility of working with any other firm, you should certainly choose The Good Folk. It has been one of the best decisions we have made and we have an excellent and productive working partnership to this day. We look forward to working with The Good Folks for many more years to come.
Daen and The Good Folks are all heart. Dedicated and passionate, this talented team of 4 is a blend of all the right stuff. Their help with ‘Buying Happiness’ has been invaluable in spite it being pro-bono. And I am forever grateful to them for the success of our crowdfunding efforts.
The Good Folks are an integral extension to my marketing team. They bring with them years of public relations expertise and a one-of-a-kind creative energy. They are a valued partner whose dedication can be felt and I can always trust them to deliver results with a personal touch.
The Good Folks have developed the most creative and engaging PR campaigns. The team’s experience shines through and within a short time frame, they have raised the brand’s profile to a new high amongst media and influencers and garnered excellent exposure across multiple platforms and mediums.
We can always rely on The Good Folks for their strategic counsel in all matters concerning media relations and publicity. Besides being a joy to work with, the team has a good creative energy, efficient work ethic, and top-notch professionalism that is a rare find in the industry today. Thanks to them, we have obtained our best coverage to date.
I think The Good Folks is the kind of team you would want on your side any given day – sharp thinking, great solutions, carefully hand-crafted and delivered. It’s big corporate type expertise served by a friend. I also think The Good Folks should change their name to ‘The Great Folks’ to reflect the kind of people behind it, but that’ll be very out of their character.
The team listened carefully to our needs and tweaked their PR strategy to suit our budget and our principles. In 3 short months, they have arranged for more media engagements than I have had with other agencies. The media exposures are coming in and starting to show results. They work hard and are present at every media contact we have. And very importantly, they know media people and how to handle them. In short, The Good Folks really live up to their name!
Working with TGF especially Daen and Shumin is like working with a dream team. They are highly professional and very prompt to deliver on their promises. I feel that they are my biggest advocates and they have my back at all times. They clearly surpassed my expectations and I highly recommend them to SMEs that are looking to enhance top of mind brand recognition and subsequently gain market share.
