Following the successful launch of all F&B concepts within Andaz Singapore, publicity efforts were targeted at new initiatives and menu offerings including the launch of Teppan Chef’s Table, the Belles Hot Chicken Pop-Up, the Streetfood Chefs’ Series, as well as the hotel’s first Afternoon Tea concept.
Tasked to raise the profiles of the F&B concepts situated within luxury boutique hotel, Andaz Singapore, The Good Folks successfully introduced Alley on 25 – an all-day dining venue comprising seven individual shophouse-inspired concepts, 665°F – the hotel‘s premium grillhouse, and Mr Stork – a rooftop bar, to much fanfare.
During the second year of the hotel’s operations, publicity efforts were geared towards securing consistent coverage surrounding various festive occasions, events and new menu offerings. From Lunar New Year, Valentine’s Day, Mid-Autumn Festival and Christmas celebrations, to F1 and National Day, Andaz Singapore has since been firmly established as the go-to dining destination for celebratory occasions with friends and family.
The Good Folks also supported the launch of various initiatives and new menu offerings at Andaz Singapore’s F&B concepts, including the Teppan Chef’s Table, the Belles Hot Chicken Pop-Up, the Streetfood Chefs’ Series, as well as the hotel’s first Afternoon Tea concept.
Leveraging on its strong relationships with the media and KOLs, The Good Folks facilitated frequent tasting sessions and secured extensive coverage across all major dailies, online publications and social media platforms.
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