As part of the launch efforts for innisfree’s much-anticipated refresh of the brand’s signature skincare – the all-new Renewed Green Tea Line,
The Good Folks employed numerous PR tactics to amp up hype and awareness across all relevant traditional and social media platforms.
To kickstart the publicity efforts for innisfree’s Renewed Green Tea Line, The Good Folks facilitated the seeding of the #BeautyGreenTea kit to more than 150 media and influencers, garnering extensive social media exposure for the brand.
Featuring an extensive range of moisturising products formulated with 100% extracts from a new green tea variety called the ‘Beauty Green Tea’, the Renewed Green Tea Line strives to deliver exceptional hydration for healthy-looking and dewy skin.
The Good Folks also engaged top-tier beauty and lifestyle influencer, Mongchin Yeoh (@mongabong), to do a takeover of innisfree’s Instagram Stories where she illustrated how the Green Tea Line fits seamlessly into her daily routine.
Given that this is the most comprehensive refresh of its much-loved Green Tea Line, innisfree spared no expense as it celebrated the launch of the Renewed Green Tea Line with an exciting pop-up at Bugis Junction, featuring a line-up of fun, interactive activities at the hydration kiosk for consumers to replenish their skin’s moisture!
With numerous photo opportunities primed for social sharing, The Good Folks invited more than 60 media and influencers for a exclusive preview of the pop-up before it opened to the public.
All in all, the Renewed Green Tea Line was extremely well-received by media and influencers alike, generating a total PR value of $2.5 million over a period of 3 months.