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The Shilla Duty Free Delights
Fans with the Highlight of the Year!

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HIGHLIGHT, the latest ambassadors of The Shilla Duty Free, lit up its anniversary celebrations in an exclusive press conference and fanmeet at Changi Airport.
The celebratory event was The Shilla Duty Free’s way of expressing its gratitude to customers for their support over its past four years of operations in Changi,
as well as a toast to more bright years to come.

To mark the 4-year anniversary of The Shilla Duty Free in Changi Airport, the leading travel retailer treated its most loyal supporters to a celebratory event graced by their newly-minted ambassadors,  Korean-pop sensation, Highlight. Held at Changi Airport Terminal 4, Highlight‘s first-ever appearance comprised of a public media conference, a special performance as well as a highly-anticipated fanmeet session attended by over 700 fans.

The beloved South Korean five-member boy group also spent the morning at the Shilla Beauty Loft – the world’s first beauty services loft in a duty free store – where travellers can enjoy an exquisite pampering session before their flights. There, they indulged in luxurious skin treatments, hand massages, and makeover services from prestigious brands including Dior, La Prairie and SK-II.

As part of the campaign, The Good Folks hosted and managed the media and influencers from Singapore and Indonesia, which included an exclusive tour and experience of the Shilla Beauty Loft and The Shilla Duty Free’s all-new store at Changi Airport Terminal 4.

By leveraging on Highlight‘s immense popularity, The Good Folks secured a total PR value of over $2.5 million with coverage spread across local traditional and social media platforms including Lianhe Zaobao, The New Paper, i-Weekly, 8 Days, Toggle, Yahoo!, ICON, T Singapore, Teenage, CLEO and The Moodie Davitt Report etc. , and Indonesian traditional media and social media platforms such as Suara.com, IDN.timesFimela, @stephaniewose, @almirantifira and @nadyaaqilla etc.

 

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