Poised to take on the froyo craze that swept the nation in recent months, Nookie Yogurt enlisted our help to amp up social media hype for the brand.
The result was a phenomenal success as Nookie Yogurt dominated social media conversations leading up to and following its official launch in late-Feb 2015.
A 100% homegrown froyo brand, Nookie Yogurt positions itself as a master in flavours and specialises in deconstructing popular delectable desserts and combining them with the goodness of delicious yogurt. Coupled with wild creativity and the application of molecular gastronomy in their culinary “experiments”, Nookie Yogurt offers a range of inventive and delicious yogurt parfaits such as the Mango Sticky Rice, Matcha Black Sesame Crumble and Red Velvet Parfait!
To create hype, anticipation and excitement for the new froyo brand prior to its official launch, The Good Folks collaborated with various top influencers and invited them to an exclusive tasting of Nookie’s creations. The plan worked and social media quickly went ablaze with a flurry of excitement as netizens started touting Nookie Yogurt as the latest must-try for all froyo fanatics!
Following the official launch of Nookie Yogurt, The Good Folks stepped up its media efforts as we facilitated numerous one-on-one tasting sessions with both traditional media journalists and online influencers across all beats (food, lifestyle, fashion, and etc). What followed was widespread coverage on Nookie Yogurt across all media platforms (dailies, weeklies, online and social media) and The Good Folks had successfully helped cement Nookie Yogurt as the latest “IT” craze in Singapore. Find out about all the buzz on instagram via the hashtags #nookieyogurt and #nookiesg!
Located at 1 Selegie Road, PoMo, #01-04, be sure to check out Nookie Yogurt and express yourself through the inventive rich froyo flavours! Remember, always live life one #Nookie at a time!