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With the launch of 45R’s second store in Singapore, The Good Folks was appointed as the brand’s official PR agency
to drive the 45R’s publicity efforts surrounding its milestone celebration and all-new collection.

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To mark the launch of 45R’s new store and pop-up, The Good Folks managed and facilitated an exclusive media event and intimate walk-throughs at Paragon, alongside interviews for Japanese designers – Yasumi Inoue and Midori Matsubara.

Aside from securing the attendance of key media publications, stylists and celebrities including Derrick Hoh, Kelly Pan, and Meixin, 45R was subsequently spotted on numerous personalities like Dawn Yeoh, Felicia Chin, Edwin Goh, Jeffrey Xu, Christopher Lee and Fann Wong amongst others.

45R was featured extensively in leading media publications including T Singapore, Harper’s Bazaar, Her World, Female, NYLON, The Straits Times, i-Weekly, Lianhe Zaobao, and Lianhe Wanbao.

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