With the objective of reaching out to its target audience of Gen Zs and millenials, The Good Folks developed a PR strategy that was
primarily focused on creating buzz and interest for the “Clean Bandit Live in Singapore” concert via social media.
Clean Bandit’s “I Miss You Tour” officially landed in Singapore in 2018 as part of the “Aureus Great Artists Series” by Aureus Productions. The initiative was created to bring world-class acts to Singapore to inspire locals with a passion for music and to expose them to performances on an international level.
To drive publicity and ticket sales for the concert, The Good Folks initiated and collaborated with over 50 top personalities and influencers in Singapore, including The Sam Willows, Christabel Chua, Jade Seah, to share ready-to-upload IG stories via their respective social media platforms. We also worked with the personalities and influencers on giveaway contests to drive the hype and social conversations even further.
In the spirit of discovering and celebrating home-grown talent, Aureus Productions also looked to social media to find the perfect opening act for the “Clean Bandit Live in Singapore” concert. The contest was also picked up by entertainment media outlets including Juice and Bandwagon etc.
Through strategic pitching efforts, “The Clean Bandit Live in Singapore” concert was extensively featured in major media publications including The Straits Times (1) (2) (3), The Business Times, Channel News Asia, 8 Days, Her World, CLEO, Teenage, Yahoo Singapore, MTV Asia, Class 95FM, 987FM, Time Out Singapore, Honeycombers and more.