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Have Fun from the
Playroom to the Playground with
the JBL JRPOP Speakers

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Following the successful debut launch of JBL’s kids’ headphones, the JBL JR,
The Good Folks upped the ante to celebrate the all-new JBL JRPOP speakers.

To introduce the JBL JRPOP speakers, The Good Folks organised a launch in collaboration with KidZania. Key members of the media and influencers, along with their kids, were invited to join us for a fun Saturday morning. With the primary objective of entertaining the kids and ensuring that they were well acquainted with the JBL JRPOP speakers, all activities from performances to dance-offs and pop quizzes were conceptualised and executed with our target audience in mind.

As the launch was timed in conjunction with the holiday season, the JBL JRPOP was also extensively featured in various publications and online portals including The Straits Times, Tech360, NXT Singapore, NYLON Singapore, Sassy Mama, Young Parents, Singapore’s Child, Singapore Motherhood etc.

 

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