News | PR

Get Creative & Play Green
with innisfree’s Eco-Handkerchief Campaign!

Click for more news

innisfree Eco-Handkerchief Campaign 2018 - Jay Park

innisfree Eco-Handkerchief Campaign 2018 - Jay Park

For innisfree’s 9th edition of its popular Eco-Handkerchief Campaign, The Good Folks worked with the innisfree team to establish a successful marketing collaboration with Love Bonito (which culminated in a consumer workshop hosted by co-founder, Rachel Lim), and brought onboard key influencers – @manda.olivia, @gracelsyy and @sealfred to front the campaign for the year.

An annual affair since 2010, the naturalism beauty brand’s Green Life Campaign hopes to encourage consumers to use their limited-edition handkerchiefs instead of tissue paper in their daily lives – in a bid to reduce woodcutting, and in turn contribute to a cleaner and greener Earth.

With the aim of encouraging consumers to get creative with the innisfree Eco-Handkerchief and discover the joy of going green, we enlisted the help of more than 80 lifestyle, beauty, and travel influencers as they showcased various ways of utilising the handkerchief, alongside the Play Green Limited Edition Collection.

Aside from the social media hype generated by the influencers, The Good Folks also secured extensive traditional media coverage for the campaign, including features by 8 DaysNUYOU and Female.

innisfree Eco-Handkerchief Campaign 2018 - Sealfred

innisfree Eco-Handkerchief Campaign 2018 - Manda Olivia

innisfree Eco-Handkerchief Campaign 2018 - Gracelsyy

innisfree Eco-Handkerchief Campaign 2018 - Minpoh

innisfree Eco-Handkerchief Campaign 2018 - Cforcassan

innisfree Eco-Handkerchief Campaign 2018 - Miffywiggles

innisfree Eco-Handkerchief Campaign 2018 - Sherlynchanwp

innisfree Eco-Handkerchief Campaign 2018 - Jazreeltan

innisfree Eco-Handkerchief Campaign 2018 - Fatalsummer