News | PR & Events

Fold Over Your Leftovers
with Mission Foods

Click for more news

With the ‘Fold Over Your Leftovers’ initiative, Mission Foods hopes to imbue inspiration to a solid community of food-lovers, home-cooks and professional chefs alike, encouraging them to open up to the concept of creatively transforming everyday leftovers into real dishes that look good and taste even better.

Globally, people are awakening to the pressing topic of food waste as a widespread issue. Singapore, as a food-loving nation, is no different. To contribute to the zero-waste movement, Mission Foods spearheaded the ‘Fold Over Your Leftovers’ initiative to transform leftovers into delicious meals.

As a part of the campaign, The Good Folks worked with popular food blogger, TV chef and host on the Asian Food Channel (AFC), Sarah Benjamin. She created three original recipes that featured common leftovers (from curries to meat and seafood) and paired them with Mission Foods Supersoft wraps, to highlight the ease and convenience of turning leftovers into delicious wraps. We embarked on several PR-led activities for the campaign, including a launch event at Chun Tsubaki, seeding and engagement of lifestyle and food influencers, as well as recipe pitching.

 

View this post on Instagram

 

A post shared by Jaslyn Lim (@jaxlyx) on

 

View this post on Instagram

 

A post shared by Ellena Guan (@cuisineparadiseig) on

 

View this post on Instagram

 

A post shared by 𝚓𝚎𝚊𝚗𝚗𝚎 ❘ 𝚂𝙶 (@myjream) on

 

View this post on Instagram

 

A post shared by E M I L Y. T • Singapore (@emily.eatingthyme) on

 

View this post on Instagram

 

A post shared by 8视界娱乐生活志 (@8world.entlife) on

 

View this post on Instagram

 

A post shared by athomewithsimone (@athomewithsimone) on

Drop us a line!

Anything you have in mind, anything you need, or anything you want to know. Ask and you shall receive.