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Driving Buzz for Mazda at
the Singapore Motorshow 2016

Teaming up with key media and influencers, The Good Folks secured a revving headstart for
Mazda Singapore at the Singapore Motorshow 2016 by creating pre-event publicity to drive traffic to its booth at the actual show.

Mazda x Singapore Motorshow (2)

For this project, The Good Folks secured the support of local male influencers, The Pride Singapore (@thepridesg), and what followed was a series of tastefully curated shots of the showcase Mazda cars. This helped to create interest in the cars amongst a new, trendy and stylish set of target consumers for Mazda Singapore.The Good Folks also paid extra attention to securing coverage in key lifestyle media in efforts to extend the brand’s reach beyond motoring publications. As a result, the new Mazda drives were featured in top-tier media such as Channel NewsAsia, The Straits Times, TODAY, Esquire Singapore and Style Men, in addition to motoring media such as Revv Motoring, One Shift, SG Car Mart, etc.