As the appointed agency for SocietyA in 2017, The Good Folks has helped the multi-label fashion retailer enhance its awareness through
increased media coverage and brand recall amongst media leaders and influencers. Throughout the year, The Good Folks engaged in active influencer
engagements /seeding and traditional media story pitching for features on the designers and the founder of SocietyA.
Launched in 2014, multi-label fashion retailer SocietyA, is the fashion gateway to Asian designers and labels across the world. In its boutique and online stores, SocietyA features carefully-curated garments, shoes, bags and accessories from leading and up-and-coming Asian designers. Headquartered in Singapore, it is currently the only omni-channel platform in the world that focuses exclusively on Asian-designer labels.
Since 2014, SocietyA has grown from strength to strength, and now owns distribution rights to over 30 Asian-designer brands from Korea, Paris, New York, Indonesia and more.
SocietyA is helmed by KF Channel Singapore, which offers shopping experiences that are both unique and imaginative. It helps its partners grow their brands locally and regionally, and provides quality levels of customer service to its customers.
KF Channel Singapore is constantly looking at new, exciting and strategic business opportunities and will continue to bring trend-setting Asian brands onto a global platform.
Since its appointment as the PR agency on record for SocietyA, The Good Folks has actively worked with various media publications, influencers and personalities to explore all possible forms of engagement and collaboration opportunities.
Aside from the bi-annual media showcases for the Spring/Summer and Fall/Winter collections, SocietyA as a brand, along with its founder, Pek Lay Peng, and its stable of Asian designers, have been featured extensively in media like The Straits Times, Her World, Harper’s Bazaar, Nylon Singapore, Singapore Women’s Weekly,Cleo Singapore, Shape Singapore, Icon, Prestige, PIN Prestige, Iweekly and more.
In addition, local celebrities / influencers including Jade Seah, Ya Hui, Charmaine Yee, Hanli Hoefer, Yumika Hoskin, Fiona Fussi, Kelly Poon, Fizah Nizam, Christabel Chua, Nellie Lim and Nicole Wong are amongst the many who are frequently dressed in apparels from SocietyA.