For the 4th installment of its ongoing #CTSTYLESTORY campaign, well-travelled, adventurous and fashion-forward personalities take centre stage
as CommonThread celebrates global ‘style stories’ from various fashion capitals including Paris and New York!
To bring CommonThread’s ‘Global Citizenship’ campaign to life, The Good Folks was roped in to facilitate and oversee the entire production process of the shoot. Kicking off the project, we enlisted the help of photographer Ashley Mak and production house One Dash 22 to assist in the development of the shoot concept and location scouting etc.
In addition, The Good Folks also exercised our artistic control over the shoot through talent scouting, fashion styling and working closely with hair/make-up expert Dewi Mahoney in ensuring that the campaign’s messages are being conveyed through the visuals.
Find out more about the campaign at www.commonthreadonline.com or www.facebook.com/CommonThreadSG now!