With Uma Thurman set to front FitFlop’s #ForSuperwomen campaign in 2017, The Good Folks conceptualised and organised a media event to
communicate the key messages of the campaign, alongside a showcase of the Spring / Summer 2017 collection.
For their 10th year anniversary, FitFlop had Hollywood actress Uma Thurman front their #ForSuperWomen campaign as their first-ever celebrity ambassador.
The Good Folks was tasked to undertake the launch of its Spring/Summer’17 collection through an in-store launch event which helped highlight the unique brand proposition of FitFlop – a combination of both biomechanics and fashion. Media publications and lifestyle/fashion influencers were invited to FitFlop’s flagship store in Wisma Atria to check out the collection and experience the comfort of owning a pair of FitFlops.
The launch was a success with many media and influencers falling in love with FitFlop’s unique offering of comfort and fashion.