The Good Folks launched two new beauty brands in Singapore – Dr. Belter Cosmetic & Spa Ceylon through
one-to-one intimate sessions with beauty journalists and lifestyle bloggers.
Dr. Belter Cosmetic
Founded by Dr. Clemens Belter and his wife Gertraud Belter in 1979, it all began when Gertraud (previously an owner of a school of beauty therapists) was dissatisfied with the poor quality of beauty products used in her school. Seeing this, Dr. Belter – a biochemist by trade – stepped in to develop a line of products with an emphasis on efficacy and using only the highest quality of ingredients. The products were extremely well-received and lauded for its ability to provide effective skin solutions. That very year, Dr. Belter Cosmetic was born. Today, the family-run brand is among the top ten beauty brands in Germany with a cult following and multiple awards under its belt.
Dr. Belter Cosmetic employs the GreenTec concept: combining natural and medicinal plants, partly from organic origin, with high-tech pro-medical active ingredients. All products are made of 95-100% natural ingredients and are free of parabens as well as mineral and silicone oils.
The Good Folks employed a two-prong strategy, leveraging primarily on social media and traditional media to introduce the new brand to Singapore. Beauty bloggers and journalists were engaged for one-to-one intimate sessions at the salon for customised Dr. Belter Cosmetic facials and the reviews were excellent. To top it off, Dr. Belter Cosmetic’s Bel-Energen range also won ELLE’s Beauty Awards for the “Best Anti-Ageing Range”!
Spa Ceylon is a leading luxury Ayurvedic brand that hails from Sri Lankan. It offers an extensive range of all-natural, high-performance and environmentally-friendly products for Skin, Hair, Body and Wellness, from treatment oils, massage balms, body lotions, moisturising balms, to foot care and herbal compress. Inspired by royal relaxation, rejuvenation and the age-old healing rituals of Ayurveda wisdom, Spa Ceylon ranges are exquisitely formulated to provide the ultimate in luxury for health, well-being and relaxation.
Combining the powerful, age-old Ayurveda formula and the finest natural ingredients, Spa Ceylon products are the result of nearly 50 years of expertise in the field of natural health and beauty products from the pioneers in modern Ayurveda beauty care in Sri Lanka.
To introduce Spa Ceylon’s entry into the Singapore market with the opening of its first standalone boutique in Wisma Atria, The Good Folks invited beauty journalists and lifestyle bloggers to one-on-one intimate sessions with the co-founder of Spa Ceylon, where they learnt about the brand and enjoyed a multi-sensory experience as they tried out its wide range of products. Media and blogger were also gifted a special Christmas wreath made of Spa Ceylon’s natural ingredients, conceptualised by The Good Folks. The brand has since garnered excellent reviews and write-ups in dailies and leading female magazines.