News | PR

Be Unapologetically Chic with Bvlgari

Click for more news

Appointed as the official PR agency for the brand in Singapore, The Good Folks undertook publicity efforts for Italian luxury brand Bvlgari, known internationally for its glamorous gemstones, jewelry, luxury watches, leather goods and exquisite fragrances.

As the official PR agency for Bvlgari in Singapore in 2019, The Good Folks‘ scope of work for the brand included media pitching, product seeding, facilitation of photoshoots as well as hosting of media and influencers at intimate sessions, exclusive pop-ups and large-scale events.

Key highlights included the “Light Up with Bvlgari” Christmas Light-Up Event at ION Orchard, where The Good Folks assisted with media guest list management and on-ground hosting. During the event, we also took on a supporting role in talent management for international and local celebrities including Ethan Ruan, Min Pechaya, Vatanika, Zoe Tay, Christopher Lee, Pierre Png and Fiona Xie.

Aside from the memorable light-up event, The Good Folks also managed media RSVPs and hosted various media and influencers at various Bvlgari pop-ups including the Bvlgari B.zero1 Exhibition at ION Orchard, and the Bvlgari Christmas House along Orchard Road that saw consumers experience first-hand the joy of the Italian Art of Gifting with the brand’s iconic fragrances.

Bvlgari was featured extensively in all leading publications, online portals and the social media platforms of key personalities in Singapore.

Check out more features of Bvlgari:

 

View this post on Instagram

 

A post shared by -fiona xie- *KITTY PONG* (@xplacidacidx) on

 

View this post on Instagram

 

A post shared by NCWONG ™ (@ncwong) on

 

View this post on Instagram

 

A post shared by Her World Singapore (@herworldsingapore) on

 

View this post on Instagram

 

A post shared by @nuyousingapore on

 

View this post on Instagram

 

A post shared by Zoe Tay鄭惠玉 (@zoetay10) on

 

View this post on Instagram

 

A post shared by Nellie Lim (@nellielim) on

Bvlgari Fiorever Collection Prestige Singapore Bvlgari Introduces New Additions to the Fiorever Collection Bvlgari Fiorever Collection LVHM Watch Week - Bulgari Serpenti Seduttori Tourbillon Revolution Closer Look: Bulgari Serpenti Seduttori Tourbillon LVMH Watch Week 2020 Bvlgari B.zero1 Collection PIN Prestige 解密宝格丽B.zero1系列
5 Things To Know About Bvlgari’s B.zero1
Bvlgari B.zero1 Collection
Light Up with Bvlgari Christmas Light-Up Event Her World Singapore Bvlgari Kicks Off The Festive Season With A Star-Studded Party At ION Orchard "Light Up with Bvlgari" Christmas Light-Up Event Bvlgari Serpenti Tubogas Robb Report Singapore Best Women’s Watches of 2019: Bvlgari Bvlgari Serpenti Tubogas Bvlgari Serpenti Seduttori CNA Luxury Scaled Up: Bvlgari’s Latest Serpenti Collection Has A Slinky New Bracelet Bvlgari Serpenti Seduttori Bvlgari x Save The Children #GiveHope Campaign ICON Singapore BVLGARI and Save The Children Celebrate 10 Years of Philanthropic Partnership Bvlgari x Save The Children #GiveHope Campaign Bvlgari Cinemagia High Jewellery Collection Singapore Tatler Bvlgari Captures The Magic Of The Silver Screen In Its Latest Collection Bvlgari Cinemagia High Jewellery Collection Bvlgari x ION Dream Maker Holiday Lifestyle Asia Local Graffiti Artist Ceno2 Debuts Street Art for Bvlgari Bvlgari x ION Dream Maker Holiday Bvlgari Spring Summer 2020 Collection L'Officiel Singapore Glam Rebel: Bulgari SS2020 Leather Goods And Accessories Bvlgari Spring Summer 2020 Collection Bvlgari X Alexander Wang Collaboration Collection Bagaholicboy Bvlgari X Alexander Wang Collaboration Collection Bvlgari X Alexander Wang Bvlgari Octo Finissimo Bvlgari Octo Finissimo Chronograph T Singapore The Best Watches of
The Year
Bvlgari Octo Finissimo Chronograph
Bvlgari Le Gemme Erea Buro. Singapore New Fragrance Releases of Note in 2020 Bvlgari Le Gemme Erea Bvlgari Omnia Golden Citrine Her World Singapore 8 Versatile Perfumes Loved By Her World’s Beauty Team That You Can Buy Online Bvlgari Omnia Golden Citrine Bvlgari Hand Cleansing Gel CNA Luxury COVID-19: Bvlgari is the latest luxury brand to start making hand sanitisers Bvlgari Hand Cleansing Gel