about-us

About us

We are an inspired bunch of dreamers and doers who believe in creating meaningful communications campaigns and event experiences that leave you with goosebumps (the good kind).

At The Good Folks, we are all about finding joy in the little things and taking in life by the moments. If you are looking for a partner who understands communications beyond the superficial and temporal, we’d like to say,

We are so pleased to meet you.

trust-us-to-make-good-things-happen
WE ARE A FULL-SERVICE PUBLIC RELATIONS AND EVENTS AGENCY.
WE DREAM BIG AND MAKE GOOD THINGS HAPPEN.
services

Services

We are communicators and we are event planners. But we would like to think of ourselves as an extension of your team as we work with you in dreaming up public relations campaigns and events that not only capture the soul of your brand, but the hearts of your audiences.

Here’s a quick peek at just some of what we can do:

Branding
Strategic Communications
Crisis Communications
Traditional Media Engagement
Social Media Engagement
Events Management
Guerilla Marketing

tgf-news

News

We believe our work speaks for itself. Browse our most recent projects below.

The Shilla Duty Free Celebrates 1st Anniversary with Launch of Shilla Beauty Loft at Changi Airport
Clarks launches new C7+ Concept Store and Autumn / Winter 15 Collection
Kick off your shoes and #sayPLAYplay with Lanzavecchia + Wai for Journey East
Mission Foods Collaborates with Local Instagram Stars @Catslavery and @Tofurier
Mission Foods embarks on an exciting collaboration with Masterchef Australia Season 2 Winner Adam Liaw
Benjamin Barker and The Assembly 1st Anniversary Party
#FishyFebruary was a blast with Fish & Co.!
The Best Froyo Ever Is Here! Live Life One #Nookie At Time!
Beauty Update: Look & Feel Good from the Inside Out with Dr. Belter Cosmetic & Spa Ceylon
testimonials

Testimonials

Here's what our clients have to say about us!

  • Aureus Academy

    The Good Folks is the greatest PR Firm in Singapore! We have worked with some of the largest PR firms in the world and can confidently say that The Good Folks has outperformed all of them. They have managed to secure is major coverage in The Business Times, Channel News Asia, Forbes among many other titles.  In addition to having the ability to deliver, they have always made us feel like their “only” client which was very refreshing and unique in the world of PR firms. If you are considering the possibility of working with any other firm, you should certainly choose The Good Folk. It has been one of the best decisions we have made and we have an excellent and productive working partnership to this day. We look forward to working with The Good Folks for many more years to come.

    Lawrence Holmefjord-Sarabi | Chief Executive Officer,
    Aureus Group Pte. Ltd. (Aureus Academy)
  • SocietyA

    Daen and Melvin of The Good Folks are more than just PR partners, they’re a true extension of our team. Through their creative ideas, media & influencer engagement, and content creation, we are able to meet our goals for positive brand positioning, increased media coverage and brand recall among media leaders and fashion & retail industry heads.

    Lily Hamid | General Manager & Fashion Buyer,
    SocietyA
  • Perk by Kate

    The team at The Good Folks may be young but they punch way above their weight (and age). In a short span of 6 months, they formulated our PR plan and raised our profile. Shumin and Hui Ting are attentive and give great strategic advice on the PR front. They have been there with us every step of the way. There is no better testimony than the fact that we are extending our working relationship on an expanded basis.

    Kate Low | Founder,
    Perk by Kate
  • Buying Happiness

    Daen and The Good Folks are all heart. Dedicated and passionate, this talented team of 4 is a blend of all the right stuff. Their help with ‘Buying Happiness’ has been invaluable in spite it being pro-bono. And I am forever grateful to them for the success of our crowdfunding efforts.

    Mak CK | Director,
    Buying Happiness
  • 007 The Cathay Logo3

    The Good Folks are an integral extension to my marketing team. They bring with them years of public relations expertise and a one-of-a-kind creative energy. They are a valued partner whose dedication can be felt and I can always trust them to deliver results with a personal touch.

    Lena Tan | Group Marketing Manager,
    Cathay Organisation
  • 001 Mission Foods Logo6

    The Good Folks have developed the most creative and engaging PR campaigns. The team’s experience shines through and within a short time frame, they have raised the brand’s profile to a new high amongst media and influencers and garnered excellent exposure across multiple platforms and mediums.

    Randall Tan | Brand Manager, South Asia,
    Mission Foods Singapore
  • 002 Journey East Logo3

    We can always rely on The Good Folks for their strategic counsel in all matters concerning media relations and publicity. Besides being a joy to work with, the team has a good creative energy, efficient work ethic, and top-notch professionalism that is a rare find in the industry today. Thanks to them, we have obtained our best coverage to date.

    Terence Teh | Marketing Manager
    Journey East
  • 003 It's Just Lunch Logo5

    Working with TGF especially Daen and Shumin is like working with a dream team. They are highly professional and very prompt to deliver on their promises. I feel that they are my biggest advocates and they have my back at all times. They clearly surpassed my expectations and I highly recommend them to SMEs that are looking to enhance top of mind brand recognition and subsequently gain market share.

    Anisa Hassan | Managing Director
    It's Just Lunch Asia
  • 004 Project Happy Feet Logo2

    I think The Good Folks is the kind of team you would want on your side any given day – sharp thinking, great solutions, carefully hand-crafted and delivered. It’s big corporate type expertise served by a friend. I also think The Good Folks should change their name to ‘The Great Folks’ to reflect the kind of people behind it, but that’ll be very out of their character.

    Terence Quek | Director of Communications
    Project Happy Feet
  • 005 The Skin Pharmacy Logo2

    The team listened carefully to our needs and tweaked their PR strategy to suit our budget and our principles. In 3 short months, they have arranged for more media engagements than I have had with other agencies. The media exposures are coming in and starting to show results. They work hard and are present at every media contact we have. And very importantly, they know media people and how to handle them. In short, The Good Folks really live up to their name!

    Mah Mei Hui | Managing Director
    The Skin Pharmacy
  • 006 Nookie Logo2

    The Good Folks were instrumental in crafting our PR plan and over-seeing its execution. Throughout the whole work process, they have been extremely professional and efficient, with one of the fastest response and work time that we have encountered amongst PR professionals. Their attention to detail, and awareness of the latest social media trends, has afforded us the luxury of taking a backseat and focusing on the operational concerns of our business, while they managed our entire PR campaign with great creative vision and proficiency. There has been no greater joy on the launch of our project than working with The Good Folks.

    Shiying | General Director
    Nookie
  • Aureus Academy

    The Good Folks is the greatest PR Firm in Singapore! We have worked with some of the largest PR firms in the world and can confidently say that The Good Folks has outperformed all of them. They have managed to secure is major coverage in The Business Times, Channel News Asia, Forbes among many other titles.  In addition to having the ability to deliver, they have always made us feel like their “only” client which was very refreshing and unique in the world of PR firms. If you are considering the possibility of working with any other firm, you should certainly choose The Good Folk. It has been one of the best decisions we have made and we have an excellent and productive working partnership to this day. We look forward to working with The Good Folks for many more years to come.

    Lawrence Holmefjord-Sarabi | Chief Executive Officer,
    Aureus Group Pte. Ltd. (Aureus Academy)
  • SocietyA

    Daen and Melvin of The Good Folks are more than just PR partners, they’re a true extension of our team. Through their creative ideas, media & influencer engagement, and content creation, we are able to meet our goals for positive brand positioning, increased media coverage and brand recall among media leaders and fashion & retail industry heads.

    Lily Hamid | General Manager & Fashion Buyer,
    SocietyA
  • Perk by Kate

    The team at The Good Folks may be young but they punch way above their weight (and age). In a short span of 6 months, they formulated our PR plan and raised our profile. Shumin and Hui Ting are attentive and give great strategic advice on the PR front. They have been there with us every step of the way. There is no better testimony than the fact that we are extending our working relationship on an expanded basis.

    Kate Low | Founder,
    Perk by Kate
  • Buying Happiness

    Daen and The Good Folks are all heart. Dedicated and passionate, this talented team of 4 is a blend of all the right stuff. Their help with ‘Buying Happiness’ has been invaluable in spite it being pro-bono. And I am forever grateful to them for the success of our crowdfunding efforts.

    Mak CK | Director,
    Buying Happiness
  • 007 The Cathay Logo3

    The Good Folks are an integral extension to my marketing team. They bring with them years of public relations expertise and a one-of-a-kind creative energy. They are a valued partner whose dedication can be felt and I can always trust them to deliver results with a personal touch.

    Lena Tan | Group Marketing Manager,
    Cathay Organisation
  • 001 Mission Foods Logo6

    The Good Folks have developed the most creative and engaging PR campaigns. The team’s experience shines through and within a short time frame, they have raised the brand’s profile to a new high amongst media and influencers and garnered excellent exposure across multiple platforms and mediums.

    Randall Tan | Brand Manager, South Asia,
    Mission Foods Singapore
  • 002 Journey East Logo3

    We can always rely on The Good Folks for their strategic counsel in all matters concerning media relations and publicity. Besides being a joy to work with, the team has a good creative energy, efficient work ethic, and top-notch professionalism that is a rare find in the industry today. Thanks to them, we have obtained our best coverage to date.

    Terence Teh | Marketing Manager
    Journey East
  • 003 It's Just Lunch Logo5

    Working with TGF especially Daen and Shumin is like working with a dream team. They are highly professional and very prompt to deliver on their promises. I feel that they are my biggest advocates and they have my back at all times. They clearly surpassed my expectations and I highly recommend them to SMEs that are looking to enhance top of mind brand recognition and subsequently gain market share.

    Anisa Hassan | Managing Director
    It's Just Lunch Asia
  • 004 Project Happy Feet Logo2

    I think The Good Folks is the kind of team you would want on your side any given day – sharp thinking, great solutions, carefully hand-crafted and delivered. It’s big corporate type expertise served by a friend. I also think The Good Folks should change their name to ‘The Great Folks’ to reflect the kind of people behind it, but that’ll be very out of their character.

    Terence Quek | Director of Communications
    Project Happy Feet
  • 005 The Skin Pharmacy Logo2

    The team listened carefully to our needs and tweaked their PR strategy to suit our budget and our principles. In 3 short months, they have arranged for more media engagements than I have had with other agencies. The media exposures are coming in and starting to show results. They work hard and are present at every media contact we have. And very importantly, they know media people and how to handle them. In short, The Good Folks really live up to their name!

    Mah Mei Hui | Managing Director
    The Skin Pharmacy
  • 006 Nookie Logo2

    The Good Folks were instrumental in crafting our PR plan and over-seeing its execution. Throughout the whole work process, they have been extremely professional and efficient, with one of the fastest response and work time that we have encountered amongst PR professionals. Their attention to detail, and awareness of the latest social media trends, has afforded us the luxury of taking a backseat and focusing on the operational concerns of our business, while they managed our entire PR campaign with great creative vision and proficiency. There has been no greater joy on the launch of our project than working with The Good Folks.

    Shiying | General Director
    Nookie
second-section-of-meet-the-team

Drop us a line!

Anything you have in mind, anything you need, or anything you want to know. Ask and you shall receive.